UX Coaching™

Using design thinking to overcome personal challenges

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I was having one of the most difficult times in my career and Andy helped me get through it and arrive at a much better place.

His assertive positiveness provoked so much awakening and confidence in me, and I'm sure many of you would experience the same.

Yunmie Kim, Tesco

UX Coaching™

… in a nutshell

UX Coaching™ blends executive coaching with design thinking processes used to create successful products to dig deep into yourself and find the resources to overcome challenges.

Everyone experiences challenges differently. This framework supports you by exploring your thoughts and feelings through creative activites. No, it's not learning how to draw, it is using different things to visualise what's going on and find the path forward.

How executive coaching works

Executive coaching enables you to use the resources inside you to create sustainable transformation.

Coaching is focussed on individual goals at any stage of your life, whether in your career or a more personal level.

Coaching focuses on you setting goals, creating outcomes and managing personal change. Other service professions, like consulting and psychotherapy, are based on the wisdom and expertise of the professional. In coaching you are the expert. Your coach’s role is to ask powerful questions, act as a sounding board, provide objective assessment and observations, listen fully and actively, challenge your blind spots, and foster shifts in thinking that reveal fresh perspectives.


Creating a safe space for you to learn about yourself, find purpose and overcome challenges. Know what gives you meaning, set your vision and what gets you there.


Giving you tools to establish how you want to work together, identify your super powers and create clear communication.


Online courses that will teach you frameworks you can use in your personal and professional life for facing challenges and reaching goals.

Meet The UX Coach

I'm Andy Parker, the creator of UX Coaching™, a certified coach with the European Mentoring and Coaching Council (EMCC), and member of the International Coaching Federation (ICF).

I became a full-time coach after spending 20 years as a designer, developer and researcher with founders of tech startups, leaders in multinational corporations and as part of internationally famous organisations such as Clearleft and Government Digital Service (UK).

I know what it's like to not feel supported by your employer and seeking help from the outside. My first experience with a performance coach radically changed my understanding of who I am and how I function. So eye opening that I began a journey that lead to a diagnosis of Autism, something I would never have identified without that coach (Thank you Rachel Gilmore!)

My focus on to support you, enable you to move forward when you might feel stuck in your past truth.